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Public Relations - Brand Awareness - Direct Response

Why Taxi Advertising?

Highly visible, targeted and effective mobile campaigns

Why Taxi Advertising
Why taxis? You ask. Where do we begin?

There are over 20,000 Hackney carriage taxis in London alone. Taxi advertising is fast becoming the No 1 advertising tool, for an ever increasing number of companies.

The iconic black taxi is transformed into the ultimate moving billboard turning heads and catching the eye everywhere it travels.

Always on the move, rarely standing still and broadcasting messages to millions of potential consumers and  continually getting noticed.

Cost Effective Marketing

Taxi advertising is a very cost-effective and flexible marketing solution, compared to most other forms of mainstream. Taxis are an ideal advertising platform for your brand, see how we can build your campaign.

Reaching your Target Audience

Taxis can target specific areas such as, airports, train stations, shopping centres, theatres and so on. Sending your message to business people, tourists, motorists and shoppers.

Just one branded taxi will be seen over a million times in just one week. Therefore creating millions of impressions on potential consumers with its bold designs, colourful images and messages. Keeping you streets ahead of the competition, literally.

Advertising in the Interior

With the average London taxi journey taking 25 minutes, internal taxi advertising will support the exterior messaging too.  Delivering your message to passengers inside the cab with more than enough time to influence consumers with more detailed information about your brand or campaign.

Taxi advertising is unique and sets itself apart from other forms of marketing, it cannot be beaten for its value for money, visibility, effectiveness and  mobility. Targeting the busiest areas influencing commuters, pedestrians, motorists, shoppers and tourists. Stand out from the crowd and promote your brand.

10 REASONS WHY TAXI ADVERTISING WORKS
  • Seen 75 million times

    Each year a wrapped taxi will be seen over 75 MILLION times.

  • Each taxi travels 126 miles each day

    The average London taxi travels 126 miles each day mainly concentrated in CITY CENTRES, AIRPORTS, SHOPPING DISTRICTS, THEATRE LAND and the WEST END. This is where the vast majority of TARGET AUDIENCE will be.

  • Be seen - not waiting to be seen

    Branded taxis are essentially a 24/7 MOBILE BILLBOARD projecting brands to the masses. BEING SEEN – NOT WAITING TO BE SEEN.

  • Cost Effective

    Taxi advertising is a very COST EFFECTIVE marketing solution compared to other forms of mainstream advertising.

  • Reaches 66% of Londoners daily

    66% of Londoners notice Taxi advertising on a daily basis.

  • Leaves a lasting impression

    Taxi advertising creates extremely HIGH IMPACT marketing at street level and literally turns heads, leaving a lasting impression on potential consumers.

  • Iconic and world famous figure

    The ICONIC figure of a London taxi is famous throughout the world – demanding unprecedented attention from tourists especially once branded.

  • Never fail to get noticed

    Being the ideal height at EYE LEVEL, branded taxis never fail to get noticed, giving the ability to reach a mass audience.

  • Gives blanket coverage of a city

    Taxis are not pre-defined by a set route, unlike other forms of mobile media, enabling brands to be given a BLANKET COVERAGE of the city.

  • Repeat form of marketing

    Clients repeatedly use this unique form of marketing year on year proving TAXI ADVERTISING REALLY DOES WORK.

The Grass is GREENER with Cabspacemedia.

Our core mission is to exceed customer expectations whilst helping tackle London’s clean air crisis by offering a greener, cleaner and a more environmentally sustainable approach to taxi advertising. Our TXE electric taxis offer an environmentally friendly, true zero emissions capability to display your brand, safe in the knowledge that we are doing all we can to reduce our carbon footprint.

Taxi Advertising - TXE electric taxis

Taxi Advertising FAQ’s

What is the minimum campaign duration for Taxi advertising?

Campaigns can range from one day to 12 months. 

Are there any restrictions on what can be advertised on a taxi?

Yes, there are certain restrictions on what can be advertised on taxis.  TFL and local taxi licensing authorities have guidelines preventing political, religious, and overtly provocative adverts. 

 How often will a full wrap taxi be seen?

Each year a branded taxi can expect to achieve on average of over 75 million impressions.

How long does it take to put the advertising on a taxi?

On receipt of final approved artwork your taxi(s) will be on the road fully branded within 2 to 3 weeks.

Can I combine taxi advertising formats?

Taxi advertising is extremely flexible and combining formats as part of a campaign is very popular. For example: a Superside and tip seat option works very well together raising awareness from the exterior advertising as well as direct marketing to the passengers for longer periods.

What is the most effective Tax advertising format?

Superside and tip seat option works very well together raising, awareness via the Superside exterior advertising combining with direct marketing to the passengers for longer periods.

In Taxi advertising what is the difference between a Superside and a full wrap?

FULL WRAPS offer the most impact and visibility. Utilising the entire exterior body of the cab to display the brand. SUPERSIDE TAXIS are one of the most cost effective taxi advertising formats with the entire length of both sides covered. Usally Superside branding for short term, high number campaigns, and full wraps for longer term smaller number campaigns.

Can I use the branded taxi for my own PR purposes?

Yes this is a common use for branded taxis ensuring the client get's as much brand exposure at promotional events, photo shoots, exhibitions and as VIP transportation.

Can taxi drivers help with a literature and product hand outs?

Taxis drivers can hand out leaflets and other products to support the campaign and generate a lasting memory.

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